Most email warmup guides tell you to "send a little, then send more." This guide gives you the exact template - day by day, week by week - that you can copy and apply to any warmup scenario. Use it as-is or adjust for your ESP, domain age, and target sending volume.
30-Day Email Warmup Schedule Template
Week 1: Foundation (Days 1–7)
- Days 1–2: 5 warmup emails/day | 0 cold outreach | Check authentication (SPF, DKIM, DMARC)
- Days 3–4: 10 warmup emails/day | 0 cold outreach | Verify inbox placement >90%
- Days 5–7: 15 warmup emails/day | 0 cold outreach | Monitor for any spam folder routing
Week 2: Building Momentum (Days 8–14)
- Days 8–10: 25 warmup emails/day | 0 cold outreach | Check Google Postmaster reputation status
- Days 11–14: 35 warmup emails/day | 0 cold outreach | Placement should be consistently >92%
Week 3: Introducing Outreach (Days 15–21)
- Days 15–17: 45 warmup emails/day | 10 cold emails/day | Send cold email only to verified, engaged domains
- Days 18–21: 55 warmup emails/day | 15 cold emails/day | Monitor reply rates as a positive engagement signal
Week 4: Scaling Carefully (Days 22–30)
- Days 22–25: 70 warmup emails/day | 25 cold emails/day | Scale cold email 30–40% per week max
- Days 26–30: 90 warmup emails/day | 35 cold emails/day | Review placement weekly; hold if <88%
Post-Warmup Maintenance Schedule
Warmup does not end at day 30. Sender reputation decays when warmup stops. After your initial 30-day program, maintain warmup activity permanently alongside cold outreach:
- Continue sending 20–30 warmup emails per day indefinitely
- Keep warmup volume at 15–25% of your total daily send volume
- Run weekly inbox placement tests to catch reputation dips early
- If placement drops below 85%, pause cold outreach and double warmup volume for 5–7 days
Adjusting the Template for Your Situation
Damaged reputation (spam complaints, blacklisting)
Halve all daily volumes in weeks 1–2. Extend the schedule to 45 days before starting cold outreach. Do not skip the pause in week 3 - re-check placement before introducing any real sends.
High-volume senders (200+ emails/day target)
Extend the schedule by 2 additional weeks before reaching full volume. The 30-day template above is calibrated for senders targeting 50–100 cold emails per day. For 200+ daily, add weeks 5–6 with 100–150 warmup emails and 50–80 cold emails before scaling further.
MailPilot automates this entire schedule - you set your target volume and it handles the daily ramp-up, peer network engagement, and inbox placement monitoring automatically.
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